Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.
Communication Glossary
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Whistleblower
A whistleblower is an individual that leaks out or discloses information on wrongdoings, illegal activities, or other incriminating information to others within an organizational setup or to the general public.
Victorianism
Victorianism is a term that was used to refer to the beliefs, values, art, and culture that were prominent towards the end of the 19th century in the British Empire. Victorian values influenced parts of society like sexual restraint, preference for a strict social...
Variable
A variable is any aspect of the environment that the value of which could be changed by an external factor or by itself. A variable could be things like age, temperature, income, number of words, day of the week, etc. Variables could be: Independent variables...
Validity
Validity is a term from statistics. It refers to the degree to which a phenomenon that was meant to be measured is actually being measured.
Totalitarian Theory
The totalitarian theory is a theory that insisted on the need for the media to be completely controlled by the ruling party. That would have suppressed the expression of any different, pluralistic ideas, beliefs, or positions which from the position of the ruling...
Tentpoling
A scheduling technique where two programmes that are relatively new or have lower ratings are telecast with a highly popular programme between them. This is done in order to increase the audience for the relatively less popular programmes.
Survey
A survey refers to a research methodology, used to gather and analyze data from large samples via the use of detailed interviews or questionnaires.
Stacking
Stacking is a type of scheduling technique where similar programs are being broadcasted as a group one after the other. The goal is to ensure that the audiences will continue watching the same channel.
Spot Schedule
A spot schedule is a set of advertising messages that are being broadcasted during only one or two periods each day.
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Zapping
Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.
Whistleblower
A whistleblower is an individual that leaks out or discloses information on wrongdoings, illegal activities, or other incriminating information to others within an organizational setup or to the general public.
Victorianism
Victorianism is a term that was used to refer to the beliefs, values, art, and culture that were prominent towards the end of the 19th century in the British Empire. Victorian values influenced parts of society like sexual restraint, preference for a strict social...
Variable
A variable is any aspect of the environment that the value of which could be changed by an external factor or by itself. A variable could be things like age, temperature, income, number of words, day of the week, etc. Variables could be: Independent variables...
Validity
Validity is a term from statistics. It refers to the degree to which a phenomenon that was meant to be measured is actually being measured.
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
