A blog is a relatively new form of communication. It is a way for ordinary people to share opinions, ideas, and thoughts. Blogs could be made in a form of commentary or a diary. With the development of the internet industry and the hosting services getting cheaper, and more widely available, resourceful entrepreneurs started creating the so-called affiliate blogs in which they share seemingly unbiased information for a product (or group of products). Yet, the owners of these affiliate blogs are making a profit from each sale of the products they are sharing information about. Affiliate blogs could be considered a form of advertorial, although they are more like a catalog of advertorials.
Zapping
Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.