The circumstances or situation in which the message was transmitted and received. Context is one of the six most important factors in any communication process. The other factors are the addresser, the addressee, the contact (channel), the code, and the message itself.
The referential function of communication corresponds to the context.
When I warn a friend about an oncoming car, shouting “Watch out!”, The communication is context-oriented. In this case, the reference function is dominant.
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