An advertorial is an advertising form, that is using a magazine as a channel (transporter) of the message. In an advertorial, the message is masked as an informative article that pretends to share an objective position. Still, the goal is to present the product or service in a way that stays “below the radar” of the reader.
Latest posts:
Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.
A whistleblower is an individual that leaks out or discloses information on wrongdoings, illegal activities, or other incriminating information to others within an organizational setup or to the general public.
Victorianism is a term that was used to refer to the beliefs, values, art, and culture that were prominent towards the end of the 19th century in the British Empire. Victorian values influenced parts of society like sexual restraint, preference for a strict social...
A variable is any aspect of the environment that the value of which could be changed by an external factor or by itself. A variable could be things like age, temperature, income, number of words, day of the week, etc. Variables could be: Independent variables...
Validity is a term from statistics. It refers to the degree to which a phenomenon that was meant to be measured is actually being measured.
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
