Media Buying is part of an advertising campaign that deals with identifying the media to be used and paying for or booking advertisements slots or space. This is done after price negotiation and deciding on the airing or publishing dates.
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Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.
A whistleblower is an individual that leaks out or discloses information on wrongdoings, illegal activities, or other incriminating information to others within an organizational setup or to the general public.
Victorianism is a term that was used to refer to the beliefs, values, art, and culture that were prominent towards the end of the 19th century in the British Empire. Victorian values influenced parts of society like sexual restraint, preference for a strict social...
A variable is any aspect of the environment that the value of which could be changed by an external factor or by itself. A variable could be things like age, temperature, income, number of words, day of the week, etc. Variables could be: Independent variables...
Validity is a term from statistics. It refers to the degree to which a phenomenon that was meant to be measured is actually being measured.
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
