Communication Glossary

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Dependent Variable

In an experiment usually, there are dependent and independent variables. While the independent variable is the one, that is changed by the direct manipulation of the researcher, the dependent variable is changing its value due to the change in the independent. For...

Defensive Communication

Defensive Communication is a behavior that occurs in the form of communication to defend oneself. It, naturally only occurs when a person feels threatened. The more defensive one gets, the more the manner of their speech, verbal content, etc. is losing the spontaneity...

Dayparting

Dayparting is a scheduling strategy in which the day is divided into different parts. In each individual part, the media is airing a different type of program. The goal is to meet the needs of the audience which is turning the media (TV, radio, etc.) on in a specific...

Date Line

Date line is a brief space that is used to show the dates included in the news articles when or where the story has occurred or filed.



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