Communication Glossary

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Cub

A cub in the context of mass communication refers to a reporter that has recently joined the media and is being trained.  They are also called rookie.  

Counterprogramming

Counterprogramming is a technique that rival channels (usually TV channels) are using to compete against rival channels. The essence of the tactic is to schedule a program that is in an entirely different genre than the one that the rival is running with the goal to...

Correlation Research

Correlation research is a term that refers to a type of analysis in which two variables are compared against each other in order to check if there is any relation between them. In this type of research, if the change in one variable triggers a change in another, one...

Corporate Communications

The term corporate communication refers to a set of activities that involve managerial communication which is set to operate both internal and external communication. The goal of these activities is to build trust in the employees, stakeholders and/or the general...



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