Communication Glossary

Mass Communication refers to the transmission of messages to the people through various modes of communication. Mass communication uses strategic methods to relay the message to the public in the most attractive medium that gathers more attention.

Marketing Communication is a type of communication that, like advertising, aims to sell a product or a service. Marketing communication consists of publicity and promotion by using different media like TV, Internet, Social Networking Sites, etc.

Leadership is a quality in an individual that brings out individual influences among the group members and organizes it carefully to achieve a goal. The leader has to maintain the balance and be unbiased when it comes to assigning tasks and recognizing the work...

Kinesis is a term that refers to a form of nonverbal communication. Kinesis is referred to as body language is used as an interpretation of body movements, gestures, facial expressions, etc.

Issue Management is a term that refers to the process of addressing the public concerns with the impact of the organization’s direct involvement with high priority given to the reputation of the organization and the team of issue management coming up with the solution...

An interview is a term that refers to a session of questions and answers that are being carefully planned and executed to exchange information between two parties. Most often than not, between a journalist or a showman, and a person of interest, such a celebrity, a...

Interpretation is the process of assigning meaning by understanding a message or piece of information. Related: Interpretation

Intercultural Communication is a type of interaction between an individual or a group with two different cultures or subcultures as their background.

Inter-organizational Communication is a term that refers to the communication structures that flow between two organizations. These structures are enabling the competitive spirit in between organizations.

Informal Communication is a term that refers to a type of communication in which the links and networks do not follow any pattern or a chart.  The informal type of communication is typical in neighborhoods (or a community). Yet, there are organizations in which...