Exploratory Research is a type of research that is conducted in order to find out more about a problem that has already been defined clearly. Exploratory research depends highly on secondary information. It deals with identifying the most appropriate research design,...
Communication Glossary
Explanatory Research
Explanatory Research is type of research, done to explain or to find the reason behind an existing condition or behavior in society.
Ethos
Ethos is a term that refers to the eminent character, morals, and beliefs of an organization, or a company. Most often than not ethos is referred to as "ethics" or standards.
Ethnography
Ethnography is a term that refers to the detailed and complete account of the structure and function of all aspects of a culture. Ethnography is the outcome of a process of systematically observing a culture, describing, documenting, and analyzing the findings.
Ethnocentrism
Ethnocentrism could be considered a complex of some kind. It refers to having the feeling that your own culture or group is superior in a way. Although no culture, ethnicity, or group of people is superior to the rest this phenomenon could be also considered normal...
Endorsement
Endorsement is a term from advertising. It refers to an individual, most often a celebrity, who backs or attaches their name to a product or service. Unfortunately, to endorse a product is not necessary to be an expert in the industry or the product itself.
Embargo
Embargo is a term that referes to a specific time period when news organizations cannot air, nor publish news information that they have obtained. This news embargo is often set from companies that are giving their products to the media, so they'll create news about...
Editorial
An editorial is a piece of content that was written by experienced editorial staff. In an editorial, the staff is expressing their views on a current or trending event. Editorials are usually placed in newspapers or magazines. Yet, nowadays, they do exist on websites...
Editor
An editor is a person that reviews and refines an article or another type of content and approves it for publishing.
E-Content
E-Content is the delivery of any subject content to the end-user by means of electronic equipment or devices with the help of multimedia tools.
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Mass Communication
Mass Communication refers to the transmission of messages to the people through various modes of communication. Mass communication uses strategic methods to relay the message to the public in the most attractive medium that gathers more attention.
Marketing Communication
Marketing Communication is a type of communication that, like advertising, aims to sell a product or a service. Marketing communication consists of publicity and promotion by using different media like TV, Internet, Social Networking Sites, etc.
Leadership
Leadership is a quality in an individual that brings out individual influences among the group members and organizes it carefully to achieve a goal. The leader has to maintain the balance and be unbiased when it comes to assigning tasks and recognizing the work...
Kinesis
Kinesis is a term that refers to a form of nonverbal communication. Kinesis is referred to as body language is used as an interpretation of body movements, gestures, facial expressions, etc.
Issue Management
Issue Management is a term that refers to the process of addressing the public concerns with the impact of the organization’s direct involvement with high priority given to the reputation of the organization and the team of issue management coming up with the solution...
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
