Downward Communication is a term that refers to the direction of information flow. As the term itself suggests, it is referring more precisely to the downwards flow of information. It, usually follows the organizational hierarchy. Any possible answers are moving along...
Communication Glossary
Display Ads
Display Ads are advertising type that displays images, logos, and other visual elements. This type of ad is usually found in posters, billboards, flyers, websites, etc.
Development Journalism
Development Journalism is a type of journalism that focuses on development in society by reporting on the need for development, obstacles, and actions, taken by the government, successful projects, etc. Development journalism depends on the investigative style of...
Development Communication
Development Communication is a concept, an approach, or philosophy that deals with the use of communication and its principles or techniques. The goal of development communication is to develop and improve society.
Descriptive research
Descriptive research is a type of research that focuses only on describing existing conditions in society without measuring the effects of a particular variable.
Dependent Variable
In an experiment usually, there are dependent and independent variables. While the independent variable is the one, that is changed by the direct manipulation of the researcher, the dependent variable is changing its value due to the change in the independent. For...
Defensive Communication
Defensive Communication is a behavior that occurs in the form of communication to defend oneself. It, naturally only occurs when a person feels threatened. The more defensive one gets, the more the manner of their speech, verbal content, etc. is losing the spontaneity...
Dayparting
Dayparting is a scheduling strategy in which the day is divided into different parts. In each individual part, the media is airing a different type of program. The goal is to meet the needs of the audience which is turning the media (TV, radio, etc.) on in a specific...
Date Line
Date line is a brief space that is used to show the dates included in the news articles when or where the story has occurred or filed.
Current Affairs
Current Affairs is a form of broadcast journalism where news stories are being analyzed in detail, not reported, but analyzed.
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Interview
An interview is a term that refers to a session of questions and answers that are being carefully planned and executed to exchange information between two parties. Most often than not, between a journalist or a showman, and a person of interest, such a celebrity, a...
Interpretation
Interpretation is the process of assigning meaning by understanding a message or piece of information. Related: Interpretation
Intercultural Communication
Intercultural Communication is a type of interaction between an individual or a group with two different cultures or subcultures as their background.
Inter-organizational Communication
Inter-organizational Communication is a term that refers to the communication structures that flow between two organizations. These structures are enabling the competitive spirit in between organizations.
Informal Communication
Informal Communication is a term that refers to a type of communication in which the links and networks do not follow any pattern or a chart. The informal type of communication is typical in neighborhoods (or a community). Yet, there are organizations in which...
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
