A cub in the context of mass communication refers to a reporter that has recently joined the media and is being trained. They are also called rookie.
Communication Glossary
Cross programming
Cross programming is the stretching of a storyline over two episodes of two different shows/movies.
Counterprogramming
Counterprogramming is a technique that rival channels (usually TV channels) are using to compete against rival channels. The essence of the tactic is to schedule a program that is in an entirely different genre than the one that the rival is running with the goal to...
Correlation Research
Correlation research is a term that refers to a type of analysis in which two variables are compared against each other in order to check if there is any relation between them. In this type of research, if the change in one variable triggers a change in another, one...
Corporate Communications
The term corporate communication refers to a set of activities that involve managerial communication which is set to operate both internal and external communication. The goal of these activities is to build trust in the employees, stakeholders and/or the general...
Copyright
A copyright is a type of legal procedure, that is created in protecting the creative work from use that the author has not authorized.
Copyreader
A copyreader is a person that proofreads a copy to check for mistakes that might have been made by the copywriter. The copyreader's task is to see whether any typography, style, or other language mistakes have been made. Another word for copyreader is proofreader.
Controlled Media
Controlled media is a type of publication material that is controlled and distributed by a company or organization that is creating them. Such controlled media could be newsletters, brochures, leaflets, etc.
Community Radio
Community radio is a type of radio broadcasting that is not commercial, nor public. Community radios are most often than not a non-profit type of service. They are providing radio services for small geographic regions or specific communities (target audiences). This...
Communication Policy
A communication policy is a set of policies developed by an organization, which is in a position of authority that decides the communication to be made. Setting such a policy is of key importance for a company that determines the methods and techniques to give...
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Independent Variable
In an experiment usually, there are dependent and independent variables. The independent variable is the one to which some kind of treatment is applied. That changes the independent variable in a way so that the researcher could see how much if any the dependent...
In-Depth Interview
An in-Depth Interview is a qualitative research method where the researcher engages in a one-to-one personal conversation with an individual in order to gather information on a topic of interest. The interviews are mostly unstructured and proved a detailed insight...
Impression management
Impression management is a term that refers to the efforts made by an individual or a group to improve and create a positive image about themselves.
Hotswitching
Hotswitching is one more scheduling technique where there is no break for advertising between two programs. The second program starts as soon as the first one ends and this technique is used to make audiences of the first program watch the second as well.
Horizontal Chain of Communication
A horizontal Chain of Communication is an exchange of information and interaction between two or more people who are at the same hierarchical level of an organization.
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
