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Following the Second World war, much social psychology focused on understanding what social forces influence ordinary people to behave in anti-social and violent ways. For the most part, however, people behave in peaceful and cooperative ways towards each other and...
In New York City in 1964, 37 people saw the murder of a young girl, but only one person was willing to call the police. This event prompted researchers Bibb Latané & John Darley to examine how often people actually help those in need. They found that the more...
Social psychologists understand attitudes as our positive and negative opinions about other people, issues, and things, composed of a combination of our own thoughts and values. These attitudes are formed over time, partly through rational appraisal, but are mostly...
In the 1930s John B. Watson (page 58) demonstrated that people can be persuaded to buy products through appeals to specific emotions such as love, anger, fear, and so forth. Other psychologists were interested in how these methods of persuasion could alter attitudes....
The more deeply held your belief is, the harder it will be to change your mind. When faced with contradictory information, it can be difficult to let go of what you already believe. This is known as cognitive dissonance. For example, if you were told that you had a...
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
