Ad hominem is a form of rhetoric attack, directed at the person’s character instead of their arguments. The goal of an ad hominem attack is to stigmatize the utterer and therefore to make any of their claims, statements, predicaments, and arguments untenable, not based on their contents but due to the character of the one who is saying them.
Zapping
Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.