Media Mix refers to the combination of different media that is selected to carry the advertising message to the target audience.
It is the combination of different media that is selected to carry the advertising message to the target audience. The media are selected based on their reach and use among the target audience and if they help achieve the main objectives of the advertising campaign.
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Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.
A whistleblower is an individual that leaks out or discloses information on wrongdoings, illegal activities, or other incriminating information to others within an organizational setup or to the general public.
Victorianism is a term that was used to refer to the beliefs, values, art, and culture that were prominent towards the end of the 19th century in the British Empire. Victorian values influenced parts of society like sexual restraint, preference for a strict social...
A variable is any aspect of the environment that the value of which could be changed by an external factor or by itself. A variable could be things like age, temperature, income, number of words, day of the week, etc. Variables could be: Independent variables...
Validity is a term from statistics. It refers to the degree to which a phenomenon that was meant to be measured is actually being measured.
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
