Glottocentrism is a word derived from the greek glōtto (Glotto-) and is an approach to semiotics that assumes that language and more specifically – speech is the key element of all sign systems.
Often a similar approach to semiotics not only makes language the focus of all studies but also tends to study other signs systems in the terminology of the language.
Saussure‘s semiology is glottocentric.
For Saussure language is not only the most complex and universal system of expression but also the most inspiring one. Although linguistics is but a part of the semiological system, Ferdinand de Saussure highlights it as “the highest model for all branches of semiology“.
