Communication competence is an extensive ability to engage in communication acts. The higher the communication competence of an individual, the more accurate, clarity, and understanding of the context the individual projects. One of the key indicators of high or at...
Communication Glossary
Communication
The process of sharing and exchanging information, based on any form of mutually understandable language in the broadest sense, we call communication. More on: Communication What is Language?
Commotainment
Commotainment is a term, that refers to a television format. It is a combination of dramatization and testimony. Normally it is used to promote a product or service. For example, a home shopping TV channel could demonstrate the benefits of various products. A call to...
Commercial
A commercial is a term that refers to an advertisement slot that appears from 15 to 30 seconds in TV channels, Radio stations. The objective of a commercial is to capture the audience's attention within the duration of the spot.
Column
A column is a place in newspapers and magazines (traditionally), and in some websites nowadays, that they give to writers to share their opinion. The writers that are writing in the columns are called columnists.
Clutter
Clutter is a term that refers to the sometimes excessive number of advertising or non-programming content that people are exposed to while watching television.
Celebrity
A celebrity is an individual who is famous because of their achievements in a specific field. Celebrities are widely recognized by the general public. Actors, sportsmen, singers, writers, but also some entrepreneurs and scientists could be considered celebrities.
Catharsis
Catharsis is a term that refers to the release of pent-up or suppressed emotions through indirect ways. Although it is more of a psychological term, it often disrupts the communication manner, pattern, or abilities of those who are going (or went) through catharsis.
Caption
A caption is a space that ought to be filled with a brief explanation of an image or video or poster. The caption is usually located below the media file.
Campaign
A campaign is a unifying term, referring to all the activities and/or events organized to reach the targeted audience. Campaigns could use one or multiple media like TV, Radio, Internet.
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Homepage
Homepage is the first page of a website. It is used for the company or organization to show their producst or services, and if there are way too many of them, the showcase the most important. Whether the company shows products or not, the homepage should be used for...
Hierarchy
Hierarchy is a natural structure of any social species. In human societies, hierarchies could be formal or informal, where a formal hierarchy is based upon position in society, like profession, occupied post, etc., whereas the informal hierarchy is the social position...
Hermeneutics
Hermeneutics is the science and art of interpretation. It deals with the rules, principles, and methods, which are applied during interpretation and explanation. Related: Hermeneutics
Hedonism
Hedonism is a social phenomenon that occurred in the Victorian era. The main postulate of the Hedonistic point of view is the pursuit of sensually self-indulgent pleasure. Related: Epicureans Victorianism
Headline
The headline is a piece of text that appears on top of an article in a newspaper, above the byline, and is the main title. The headline sums up the main essence of the news story in very few words. It is often used to grab attention and deliberately covers or...
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
