A Model is a description or representation of something. Models are used for a referral so that one could understand how to behave (role-model), how to do something (an example could be considered a model), what are the expected results, etc.
Communication Glossary
Message
A message is a verbal or nonverbal piece of information that is being passed from one person to another or to a group. Related: Message
Melodrama
The term melodrama refers to either television series or films that have emotionally charged plots that contain elements of tragedy and romance. Common everyday situations and stereotypes are an integral part of these dramas.
Mediated Interpersonal Technology
Mediated Interpersonal Technology is the use of technology as a medium for a face-to-face conversation.
Media Planning
Media Planning is a term that refers to the process by which advertising agencies sift through a variety of media in order to identify the best and most suitable media that can be used during a campaign.
Media Mix
Media Mix refers to the combination of different media that is selected to carry the advertising message to the target audience. It is the combination of different media that is selected to carry the advertising message to the target audience. The media are selected...
Media Dependency Theory
Media Dependency Theory is a theory that suggests that there is a correlation between how much a person depends on the media and the level of importance that media holds in their life. The more the media fulfills one’s needs, the more important its is in one’s...
Media Buying
Media Buying is part of an advertising campaign that deals with identifying the media to be used and paying for or booking advertisements slots or space. This is done after price negotiation and deciding on the airing or publishing dates.
Mass Media
Mass media is a type of media that reaches the masses (naturally). To become "mass" the media ought to be accessible (affordable) and understandable by the masses. Where in Western civilization Internet is considered "mass media" it is hardly media at all in places...
Mass Culture
The term Mass Culture refers to the influence of common exposure to the popular culture familiarized through mass media and interaction among the people with common interests. Mass culturehas an effect in the everyday lives of the people.
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Social Marketing
Social Marketing (not to be mistaken with social media marketing) is the usage of marketing principles and concepts with the goal to bring about a positive change in beliefs and attitudes for the greater good of society.
Semiotics
Semiotics is the science of signs and symbols. The focus is understanding the processes through which meaning is assigned to a sign and how that meaning is being communicated. Related: Semiotics
Sampling
Sampling is a statistical process in which a smaller subset of people from an entire population is selected to form a sample. The chosen people should share characteristics that are representative of the overall population. Yet, the sampling could be used to...
Questionnaire
A questionnaire is a tool that is being used in a survey type of research. Questionnaires consist of a set of different questions that, when answered, are providing data that can be analyzed which helps to meet the objectives of the research.
Probes
In interviews probes refer to strategies or ways in which the person being interviewed is encouraged to open up and answer a question that they have previously avoided answering. For example, they could be alternative questions that call for a direct answer.
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
