Communication Glossary

Independent Variable

In an experiment usually, there are dependent and independent variables. The independent variable is the one to which some kind of treatment is applied. That changes the independent variable in a way so that the researcher could see how much if any the dependent...

In-Depth Interview

An in-Depth Interview is a qualitative research method where the researcher engages in a one-to-one personal conversation with an individual in order to gather information on a topic of interest. The interviews are mostly unstructured and proved a detailed insight...

Hotswitching

Hotswitching is one more scheduling technique where there is no break for advertising between two programs. The second program starts as soon as the first one ends and this technique is used to make audiences of the first program watch the second as well.

Homepage

Homepage is the first page of a website. It is used for the company or organization to show their producst or services, and if there are way too many of them, the showcase the most important. Whether the company shows products or not, the homepage should be used for...

Hierarchy

Hierarchy is a natural structure of any social species. In human societies, hierarchies could be formal or informal, where a formal hierarchy is based upon position in society, like profession, occupied post, etc., whereas the informal hierarchy is the social position...

Hermeneutics

Hermeneutics is the science and art of interpretation. It deals with the rules, principles, and methods, which are applied during interpretation and explanation. Related: Hermeneutics

Hedonism

Hedonism is a social phenomenon that occurred in the Victorian era. The main postulate of the Hedonistic point of view is the pursuit of sensually self-indulgent pleasure. Related: Epicureans Victorianism

Headline

The headline is a piece of text that appears on top of an article in a newspaper, above the byline, and is the main title. The headline sums up the main essence of the news story in very few words. It is often used to grab attention and deliberately covers or...

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Model

A Model is a description or representation of something. Models are used for a referral so that one could understand how to behave (role-model), how to do something (an example could be considered a model), what are the expected results, etc.

Message

A message is a verbal or nonverbal piece of information that is being passed from one person to another or to a group. Related: Message

Melodrama

The term melodrama refers to either television series or films that have emotionally charged plots that contain elements of tragedy and romance. Common everyday situations and stereotypes are an integral part of these dramas.

Media Planning

Media Planning is a term that refers to the process by which advertising agencies sift through a variety of media in order to identify the best and most suitable media that can be used during a campaign.



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