In an experiment usually, there are dependent and independent variables. The independent variable is the one to which some kind of treatment is applied. That changes the independent variable in a way so that the researcher could see how much if any the dependent...
Communication Glossary
In-Depth Interview
An in-Depth Interview is a qualitative research method where the researcher engages in a one-to-one personal conversation with an individual in order to gather information on a topic of interest. The interviews are mostly unstructured and proved a detailed insight...
Impression management
Impression management is a term that refers to the efforts made by an individual or a group to improve and create a positive image about themselves.
Hotswitching
Hotswitching is one more scheduling technique where there is no break for advertising between two programs. The second program starts as soon as the first one ends and this technique is used to make audiences of the first program watch the second as well.
Horizontal Chain of Communication
A horizontal Chain of Communication is an exchange of information and interaction between two or more people who are at the same hierarchical level of an organization.
Homepage
Homepage is the first page of a website. It is used for the company or organization to show their producst or services, and if there are way too many of them, the showcase the most important. Whether the company shows products or not, the homepage should be used for...
Hierarchy
Hierarchy is a natural structure of any social species. In human societies, hierarchies could be formal or informal, where a formal hierarchy is based upon position in society, like profession, occupied post, etc., whereas the informal hierarchy is the social position...
Hermeneutics
Hermeneutics is the science and art of interpretation. It deals with the rules, principles, and methods, which are applied during interpretation and explanation. Related: Hermeneutics
Hedonism
Hedonism is a social phenomenon that occurred in the Victorian era. The main postulate of the Hedonistic point of view is the pursuit of sensually self-indulgent pleasure. Related: Epicureans Victorianism
Headline
The headline is a piece of text that appears on top of an article in a newspaper, above the byline, and is the main title. The headline sums up the main essence of the news story in very few words. It is often used to grab attention and deliberately covers or...
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Model
A Model is a description or representation of something. Models are used for a referral so that one could understand how to behave (role-model), how to do something (an example could be considered a model), what are the expected results, etc.
Message
A message is a verbal or nonverbal piece of information that is being passed from one person to another or to a group. Related: Message
Melodrama
The term melodrama refers to either television series or films that have emotionally charged plots that contain elements of tragedy and romance. Common everyday situations and stereotypes are an integral part of these dramas.
Mediated Interpersonal Technology
Mediated Interpersonal Technology is the use of technology as a medium for a face-to-face conversation.
Media Planning
Media Planning is a term that refers to the process by which advertising agencies sift through a variety of media in order to identify the best and most suitable media that can be used during a campaign.
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.