Hard news are the news that are timely and significant to large groups of people and feautres information about happenings in the government, legal cases, disasters, scientific developments, etc. Hard news should be highly fact based. Yet, they often are not, or at...
Communication Glossary
Hammocking
Hammocking is a strategy of scheduling new or untested TV shows between two others that are very well-performing and popular shows. The goal of this tactic is to try and support the untested show with the two successful, exactly like a hammock between trees.
Grazing
Grazing is a term that refers to the act of an individual whereby while watching television they scan or change different channels continuously using the remote. This is still typical for people when consuming media. Naturally, not everyone does it but if a video clip...
Grapevine
Grapevine is a term that refers to the informal channels of communication that are formed by acquaintances, friends, and grass-root workers of an organization.
Genre
A genre is a form of categorization or classification that is used to differentiate on type of art (movie, music, or another art form). Different genres have a set of elements that is unique or at least more prominent for them. These elements are what make the...
Focus Group
Focus Group is a term that refers to a group of people that consists of six to twelve people. The people in the focus group ought to share similar characteristics. The group is brought together in a facilitated discussion in order to gather information or opinions...
Flipping
Flipping is the act of using a TV remote to change between channels, during a program or progammes.
Field Observation
Field Observation refers to a qualitative research method in which people are observed in their natural settings and information on their interaction and different types of behavior displayed are noted down or recorded for further analysis.
Feedback
Feedback is a term that refers to the number or the quality of the response the receiver gets from the message or a query sent.
Feature Article
Feature Article is the main article or news content for the day/week or another period of time. The feature article appears on the front page of the newspaper. It is often called a cover story.
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Media Mix
Media Mix refers to the combination of different media that is selected to carry the advertising message to the target audience. It is the combination of different media that is selected to carry the advertising message to the target audience. The media are selected...
Media Dependency Theory
Media Dependency Theory is a theory that suggests that there is a correlation between how much a person depends on the media and the level of importance that media holds in their life. The more the media fulfills one’s needs, the more important its is in one’s...
Media Buying
Media Buying is part of an advertising campaign that deals with identifying the media to be used and paying for or booking advertisements slots or space. This is done after price negotiation and deciding on the airing or publishing dates.
Mass Media
Mass media is a type of media that reaches the masses (naturally). To become "mass" the media ought to be accessible (affordable) and understandable by the masses. Where in Western civilization Internet is considered "mass media" it is hardly media at all in places...
Mass Culture
The term Mass Culture refers to the influence of common exposure to the popular culture familiarized through mass media and interaction among the people with common interests. Mass culturehas an effect in the everyday lives of the people.
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
