Another negative consequence of social conformity is the formation of ingroups and outgroups. In a famous study conducted in 1961, Muzaffer Sherif found that competition among groups is a reason behind intergroup violence. The boys, aged eleven and twelve, were divided into two camps on arrival at the summer camp. Neither group knew about the other’s existence, and for the initial phases of the experiment, both groups continued to pursue separate activities quite independently. However, after a period of time, they began to develop a sense of unity. They formed teams and named them the Eagles and the Rattler.
In the second phase of the experiment, Sherif brought the groups together for competitions with rewards for the winners. At this stage, prejudices became apparent, and they grew increasingly aggressive. After the competition, the boys rated their own teams’ abilities higher than those of the other group, and they used disparaging labels for the other group. The conflict between the groups could not be resolved until they had to collaborate on a project.