In one respect, Skinner’s observations caused a complete change in direction in education. Previously the emphasis had been on controlling behavior through discipline, and both punishment and reward for correct and incorrect responses. Skinner saw in experiments that negative reinforcement was weaker than positive reinforcement for encouraging good behavior.
He supported praise rather than a physical reward and was against physical punishment to discourage wrong ways. Punishment, he argued, not only is not as effective as positive encouragement but also, negative reinforcement of any kind could even be counterproductive. Punishment, he explained, will not discourage children from following a certain course of action – especially if it’s pleasurable, instead it will force them to modify behavior and avoid punishment by continuing in secret. Not giving praise – a lack of positive reinforcement – is better than punishment.