Byline is a term, referring to what is positioned above an article in a newspaper. A byline consists of the name of the journalist who has prepared the story.
Communication Glossary
Brainstorming
A brainstorm is a form of group discussion activity. The main goal of a brainstorming session is the generation of ideas and solutions to a problem. Therefore, the brainstorming sessions benefit from an absolute lack of evaluation of the generated ideas (at least in...
Blog
A blog is a relatively new form of communication. It is a way for ordinary people to share opinions, ideas, and thoughts. Blogs could be made in a form of commentary or a diary. With the development of the internet industry and the hosting services getting cheaper,...
Bias
When we talk about biases we talk about the tendency of people to be prejudiced or inclined towards information, ideas, people, and other phenomena. Everyone has biases whether we acknowledge it or not, and whether we like it or not. Also, which is probably more...
Beat
A beat in the context of communication refers to the area of specialization or the topic of interest of a reporter that they are exclusively focused on. Such "beats" could be economic beat, health beat, local-sport beat, etc.
Basic Research
The so-called basic research is research that is conducted to increase and or expand the knowledge or understanding of various phenomena. Basic research is mostly theoretical in nature.
Background Information
Background information is the stepping stone on the basis of which any type of communication process and style could be understood. It involves locating or investigating the basic sources in order to collect the primary information about the subject in question.
Auteur Theory
Auter is French for "author". The auteur theory is a film theory developed in the 1950s. The main claim in it is that every aspect of a film - from dialogues to technical aspects - is the result of the creative vision of the director.
Audience
An audience is a group of people and or individuals that receive information from the same source by listening or watching together (or by themselves) from various media of communication. These could be TV, Radio, Internet. In marketing communication, and advertising...
Applied Research
Applied research is a form of research, conducted to find answers to specific questions. It is more often than not used to solve an actual problem, and/or fulfill an existing need.
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Hard news
Hard news are the news that are timely and significant to large groups of people and feautres information about happenings in the government, legal cases, disasters, scientific developments, etc. Hard news should be highly fact based. Yet, they often are not, or at...
Hammocking
Hammocking is a strategy of scheduling new or untested TV shows between two others that are very well-performing and popular shows. The goal of this tactic is to try and support the untested show with the two successful, exactly like a hammock between trees.
Grazing
Grazing is a term that refers to the act of an individual whereby while watching television they scan or change different channels continuously using the remote. This is still typical for people when consuming media. Naturally, not everyone does it but if a video clip...
Grapevine
Grapevine is a term that refers to the informal channels of communication that are formed by acquaintances, friends, and grass-root workers of an organization.
Genre
A genre is a form of categorization or classification that is used to differentiate on type of art (movie, music, or another art form). Different genres have a set of elements that is unique or at least more prominent for them. These elements are what make the...
Free Course in Semiology
A completely and truly free course on Semiology (Semiotics). Learn about the meaning of signs, how and why did the field emerged. What is the relationship between the street signs and the signs that we use every day - words.
